There are many different strategies you can follow to market your website. The strategies can be traditional; Internet or email related or make use of more complicated search engine optimisation techniques.

Do not take traditional strategies lightly and see them, as old school as they have been working for hundreds of years and some ‘old school’ clients will appreciate them especially. Your best bet is a mixed media approach.

When you launch your website make sure to include Your website address on all company literature include stationery and business cards. This is a simple technique that is all too often overlooked. You need a complete reprint of all stationery, brochures, cards, and literature to include your company’s URL. Ensure that your PR department or printer gets the URL syntax correct. Rather leave off the http:// part and include simply the www.domain.com portion.

Don’t stop print advertising campaigns that have proved effective in the past. Simply combine the two by including your URL in all advertisements you place in newspapers, trade journals, yellow pages, etc. View your website as additional information added to the advertisement. Your first step should be to capture the readers’ attention with your ad, and then referring them to your URL. They can use the URL to obtain more info and maybe place an order.

Consider the small or medium display or even classified ads at the back of narrowly targeted trade periodicals or magazines. These ads can be more targeted and more effective, not to mention less expensive than the alternative online advertising. Consider other modes of traditional media to point people to the site, such as classifieds, direct mail, post cards, etcetera. Local TV networks can also be used to promote your sites.

You need to develop a type of free service to ensure traffic to your website. Its boring to tell people that they must visit your website to learn more about your business. What is in it for them? It’s quite another thing to say “Use the free adverse remortgage calculator that appears exclusively on our site.” Or come here to help your money made clear. It can be expensive in terms of time and energy to have to develop free resources, but it is well worth the effort and very rewarding in the increased traffic it produces.

Make sure that you and all your staff members have a signature in your e-mail program. Most e-mail programs allow you to design a signature that appears at the end of your sent emails. Don’t make it too big as this may cause your emails to take long to download and annoy clients. Stick to a simple compressed logo with six or eight lines: Company name, telephone number, address, your URL and e-mail address, and lastly a one-sentence description of what makes your business offering unique. You will be able to look at examples on e-mail messages that was sent to you.